Paradigm mixes a deep and rich knowledge

of the B2B e-commerce industry with trusted, respected, and
knowledgeable thought leadership

What we do

Paradigm exists to guide medium-sized and mid-market B2B companies through today's complex and digitally-disrupted commerce landscape. B2B companies need differentiated customer experiences, but often struggle to create them. Paradigm offers high-quality but affordable advice that's well-informed and immediately actionable.

Learn more about us

B2B Strategic Services

Strategy Advice

B2B buyers expect highly-personalized, frictionless B2C-like customer experiences - a tall order for mid-market B2B sellers with legacy business strategies and rigid partner ecosystems. Paradigm B2B works with B2B eCommerce pros to meet rising customer expectations and with software vendors and commerce service providers to differentiate their services.

Competitive Analysis

To know where you stand out in the mid-market, you must first know where you stand. Paradigm B2B knows the mid-market space and can advise where opportunities and peril exist. For new entrants, understanding the space can make the difference between success and failure. For more mature vendors, Paradigm is an insurance policy against becoming irrelevant and stale.

Profiling & Segmenting

B2B sellers must take a proactive approach with customers, know them intimately, and be opportunistic. Paradigm B2B has extensive experience working directly with mid-market B2B customers at both the user and seller level positioning products and services to meet highly-individualized B2B buying needs.

See us in action

B2B Online Stockholm

Game Plan Chicago