of the B2B e-commerce industry with trusted, respected, and
knowledgeable thought leadership
Paradigm exists to guide medium-sized and mid-market B2B companies through today's complex and digitally-disrupted commerce landscape. B2B companies need differentiated customer experiences, but often struggle to create them. Paradigm offers high-quality but affordable advice that's well-informed and immediately actionable.
Andy has been invaluable in helping us to think through our broader digital commerce strategy. He's obsessively customer-centric and adds value in several stages of the digital transformation process.
No one knows more about the B2B eCommerce software vendor landscape than Andy Hoar.
Andy has been enormously valuable to providers like us over the years because he has a real pulse on what B2B eCommerce professionals need and want.
B2B buyers expect highly-personalized, frictionless B2C-like customer experiences - a tall order for mid-market B2B sellers with legacy business strategies and rigid partner ecosystems. Paradigm B2B works with B2B eCommerce pros to meet rising customer expectations and with software vendors and commerce service providers to differentiate their services.
To know where you stand out in the mid-market, you must first know where you stand. Paradigm B2B knows the mid-market space and can advise where opportunities and peril exist. For new entrants, understanding the space can make the difference between success and failure. For more mature vendors, Paradigm is an insurance policy against becoming irrelevant and stale.
B2B sellers must take a proactive approach with customers, know them intimately, and be opportunistic. Paradigm B2B has extensive experience working directly with mid-market B2B customers at both the user and seller level positioning products and services to meet highly-individualized B2B buying needs.