Digital innovation produces an ever changing, unpredictable, and challenging environment that will make or break many B2B companies. To be successful today, mid-market B2B companies must transform archaic business practices and business models and fundamentally rethink how they interact with customers.
Paradigm exists to guide medium-sized and mid-market B2B companies through today’s complex and digitally-disrupted commerce landscape. B2B companies need differentiated customer experiences, but often struggle to create them. Paradigm offers high-quality but affordable advice that’s well-informed and immediately actionable.
Andy Hoar is one of the world’s leading authorities on B2B eCommerce business and strategy. He’s written about, and consulted extensively with, distributors and manufacturers at Fortune 100 and leading mid-market B2B companies around the world that are digitizing their direct and indirect selling initiatives. Until recently, Andy was a vice president and principal analyst at a global business and advisory services firm where he authored the definitive work on B2B eCommerce.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Bloomberg, and CNBC. He is a summa cum laude graduate in economics from the University of Dayton and holds advanced degrees from Harvard University and Northwestern University.