Our Mission

Digital innovation produces an ever changing, unpredictable, and challenging environment that will make or break many B2B companies. To be successful today, B2B companies must transform archaic business practices and business models and fundamentally rethink how they interact with customers.

Paradigm exists to guide B2B companies through today’s complex and digitally-disrupted commerce landscape. B2B companies need differentiated customer experiences, but often struggle to create them. Paradigm offers high-quality but affordable advice that’s well-informed and immediately actionable.

Portrait of Andy Hoar

Andy Hoar Bio

Andy Hoar is one of the world’s leading authorities on B2B eCommerce business and strategy. He’s written about, and consulted extensively with, distributors and manufacturers at Fortune 100 and leading B2B companies around the world that are digitizing their direct and indirect selling initiatives. Prior to founding Paradigm B2B, Andy was a vice president and principal analyst at Forrester Research — where he authored the definitive work on B2B eCommerce.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Bloomberg, and CNBC. He is a summa cum laude graduate in economics from the University of Dayton and holds advanced degrees from Harvard University and Northwestern University.

Why we are different

  • Unparalleled knowledge of the B2B eCommerce space
  • Willingness to offer bold advice, not just soft guidance
  • Unique expertise regarding the mid-market space
  • Unrivaled network of more than 2,500 B2B industry contacts
  • Extensive experience working with C-level executives
  • Flexible approach to project engagements
  • Focus on future-proofing customer experiences and business models

Paradigm B2B offers a wide variety of services to B2B eCommerce practitioners, software vendors, and commerce service providers.

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