The 2025 Paradigm B2B Combine For search and discovery solutions
The purpose of the Paradigm B2B Combine is to identify explicitly where individual Search and Discovery solutions are strong vs. weak. Andy Hoar puts search platform vendors through the paces so that you, B2B technology buyers, can make well-informed decisions without having to spend months of time executing your own research.
The full results from the 2025 Paradigm B2B Combine for Search and Discovery Solutions are available in our first-annual PDF report.
The Complete 2025 Paradigm B2B Combine for Search and Discovery Solutions
In the our first-annual PDF report, B2B eCommerce expert Andy Hoar conducts an objective and independent evaluation of the leading B2B search platforms. His Paradigm B2B Combine process rejects oversimplified “winner-take-all” 2×2 box approaches in favor of a unique methodology that awards gold, silver, and bronze medals for special achievement based on 48 criteria across 12 distinct categories.

The Leading Vendors Ranked in the 2025 Paradigm B2B Combine for Search and Discovery Solutions
Paradigm B2B selects vendors to evaluate based on their reputation among B2B buyers and the frequency within which their solutions appear in representative B2B eCommerce consideration sets. Paradigm B2B’s invitation process is a pure “no pay for play” process—no vendors can pay for admission to or placement within the Combine. The Midmarket and Enterprise reports are designed for B2B technology buyers working at companies with $50-$500M and $500M+ in total annual revenue respectively.