Focused on mid-market companies


B2B eCommerce professionals operating in the mid-market. Distributors and brand manufacturers. B2B eCommerce beginners gaining a foothold in the space and old pros looking for a new edge.

Software Vendors

Vendors with cloud-based on-premise solutions serving the mid-market space. Opex and Capex pricing models. Geographic and industry-specific focus.

Commerce Service Providers

Systems integrators, consulting firms, and digital agencies serving the mid-market space. Full service and niche players. Geographic and industry-specific focus.

B2B Strategic Services

Strategy Advice

B2B buyers expect highly-personalized, frictionless B2C-like customer experiences - a tall order for mid-market B2B sellers with legacy business strategies and rigid partner ecosystems. Paradigm B2B works with B2B eCommerce pros to meet rising customer expectations and with software vendors and commerce service providers to differentiate their services.

Competitive Analysis

To know where you stand out in the mid-market, you must first know where you stand. Paradigm B2B knows the mid-market space and can advise where opportunities and peril exist. For new entrants, understanding the space can make the difference between success and failure. For more mature vendors, Paradigm is an insurance policy against becoming irrelevant and stale.

Profiling & Segmenting

B2B sellers must take a proactive approach with customers, know them intimately, and be opportunistic. Paradigm B2B has extensive experience working directly with mid-market B2B customers at both the user and seller level positioning products and services to meet highly-individualized B2B buying needs.


There’s a global war for talent in the eCommerce space. B2B companies poach from each other as well as from leading B2C companies. It’s hard to recruit top talent to less mature, turnaround scenarios when they can run more mature, successful eCommerce teams. Paradigm B2B is tapped into a network of 2,500 seasoned and motivated eCommerce professionals.

Commissioned Research

The B2B software and services space is crowded. Thought leadership separates the leaders from the followers. Paradigm B2B can help mid-market B2B software vendors and commerce service providers plant a flag on the B2B eCommerce landscape with whitepapers and case studies that truly differentiate in the marketplace.

Product Marketing Support

As Mark Twain once said, "The difference between the almost right word and the right word is like the difference between a lightning bug and a lightning bolt." Paradigm B2B has extensive experience working directly with mid-market B2B customers at both the user and seller levels to understand what language and positioning motivates buyers to buy.


To answer quick questions, clarify issues, and make brief presentations to small groups. Phone calls, WebEx and Skype presentations lasting from a few minutes to a few hours.
To address broader company eCommerce strategy issues and/or get internal teams on board with new digital initiatives. Q/A sessions and detailed presentations. On site visits within the US and across the world. Half-day, full-day and multi-day engagements.

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