B2B Strategic Services
Strategy Advice
B2B buyers expect highly-personalized, frictionless B2C-like customer experiences - a tall order for B2B sellers with legacy business strategies and rigid partner ecosystems. Paradigm B2B works with B2B eCommerce pros to meet rising customer expectations and with software vendors and commerce service providers to differentiate their services.
Competitive Analysis
Paradigm B2B is expert in the B2B space and can advise where opportunities and peril exists. For new entrants, understanding the space can make the difference between success and failure. For more mature vendors, Paradigm is an insurance policy against becoming irrelevant and stale.
Profiling & Segmenting
B2B sellers must take a proactive approach with customers, know them intimately, and be opportunistic. Paradigm B2B has extensive experience working directly with B2B customers at both the user and seller level positioning products and services to meet highly-individualized B2B buying needs.
Recruiting
There’s a global war for talent in the eCommerce space. B2B companies poach from each other as well as from leading B2C companies. It’s hard to recruit top talent to less mature, turnaround scenarios when they can run more mature, successful eCommerce teams. Paradigm B2B is tapped into a network of 2,500 seasoned and motivated eCommerce professionals.
Commissioned Research
The B2B software and services space is crowded. Thought leadership separates the leaders from the followers. Paradigm B2B can help B2B software vendors and commerce service providers plant flags across the B2B eCommerce landscape with whitepapers and case studies that truly differentiate in the marketplace.
Product Marketing Support
As Mark Twain once said, "The difference between the almost right word and the right word is like the difference between a lightning bug and a lightning bolt." Paradigm B2B has extensive experience working directly with B2B customers at both the buyer and seller levels to understand what language and positioning motivates customers to make a purchase.
